Finland wants to encourage international dialogue on equality by introducing a Finnish word to the world: hän. In this campaign, hän is a tool for telling the Finnish story about equality as a source of strength for society.

Four people standing in a row with only their legs visible; a smiling young child holding the hands of two of the people.


Equality forms a core value for Finland and its people, and the best symbol of Finnish equality is a personal pronoun from the Finnish language: hän. The third-person singular pronoun hän is neutral in terms of gender and social status, so it represents equal opportunity. It is “she” and “he,” all at once, and it has always existed in the Finnish language. To promote inclusivity and equality, Finland wants to introduce this word – and the thinking behind it – to the rest of the world.

Below you will find materials related to Finland’s equality campaign.

Get to know more about hän atän.

Browse Finland Toolbox for more materials on equality.