Hän Poster: Thank you, English! 1

Thank you, English! You’ve given the Finnish language plenty of words, such as:

Baari (bar)

Bisnes (business)

Flirttailla (to flirt)

Matsi (match)

Here’s one Finnish word in return: hän. It’s she and he, all at once. It’s the inclusive Finnish personal pronoun for equal opportunity. Working towards a bias-free world.

This vertical poster has white text on an orange background and a photo of two women; one of them seems to be sitting and the other standing behind her. The standing woman is leaning her cheek against the sitting woman’s head and they are gently holding their hands on each other’s faces. The poster features four Finnish words that originate from English: bar, business, to flirt and match.

Size A1 (594 x 841 mm)
Bleed 5 mm

Equality forms a core value for Finland and its people, and the best symbol of Finnish equality is a personal pronoun from the Finnish language: hän. The third-person singular pronoun hän is neutral in terms of gender and social status, so it represents equal opportunity. It is “she” and “he,” all at once, and it has always existed in the Finnish language.

To promote inclusivity and equality, Finland wants to introduce this word – and the thinking behind it – to the rest of the world.


Edited: 17.11.2020