FINLAND PROMOTION BOARD THEME CALENDAR 2019

FOCUSING OUR MESSAGES

The annual Finland Promotion Board Theme Calendar showcases Finland’s key strengths, highlights the year’s main themes and helps us find a common tone for our messages about Finland.

The calendar also lists Finnish and international events and important dates.

Finland’s key strengths are: Education and know-how; Nature and sustainable development; and Functionality and wellbeing.

The main themes for 2019 are: circular economy; forest relationship; the Arctic; good governance; life sciences; and artificial intelligence.

The cross-cutting theme for Finland in 2019 is equality.

EQUALITY

Finland believes in equality and knows the value of doing things together. Aiming at an equal start and equal opportunities for all is a proven recipe for success.

JANUARY

SOCIAL MEDIA CAMPAIGN
Art and Design feat. AI


INTERNATIONAL

18.–27.1.  International Green Week Berlin (Finland is the partner country)

22.–25.1. World Economic Forum, Davos


FINLAND

5.–9.1. Lux Helsinki

MARCH

SOCIAL MEDIA CAMPAIGN
Finnish Teacher


INTERNATIONAL

3.3.  World Wildlife Day

8.3.  International Women’s Day

20.3.  International Day of Happiness

21.3.  International Day of Forests

22.3. World Water Day


FINLAND

14.–15.3. ISTP International Summit on the Teaching Profession, Helsinki

19.3. Minna Canth’s 175th birthday

APRIL

SOCIAL MEDIA CAMPAIGN
Biohackers Go to Finnish Forest


INTERNATIONAL

7.4. World Health Day


FINLAND

4.–14.4. Ice Hockey Women’s World Championships, Espoo

12.–13.4. World Synchronised Skating Championships, Helsinki

14.4. Finnish parliamentary election

JUNE

SOCIAL MEDIA CAMPAIGN
Finnish Health Data


INTERNATIONAL

5.6. World Environment Day

20.6. World Refugee Day


FINLAND

1.6. Commemorating the Prohibition Era (100th anniversary of the prohibition law of June 1, 1919)

3.–5.6. World Circular Economy Forum, Helsinki

3.6. HÄN campaign starts #equality #hän

11.–13.6. HIMSS Europe 2019 & Health 2.0 2019 Conference,
Helsinki

28.–30.6. Tuska Open Air Metal Festival, Helsinki

JULY

SOCIAL MEDIA CAMPAIGN
The Young and the Active


INTERNATIONAL

Finnish presidency of the European Union starts


FINLAND

4.7.– Savonlinna Opera Festival

12.–20.7. Pori Jazz Festival

15.–19.7. SuomiAreena public debate forum, Pori

AUGUST

SOCIAL MEDIA CAMPAIGN
Ordinary Family Life


INTERNATIONAL

9.8. International Day of the World’s Indigenous Peoples


FINLAND

9.–11.8. Flow Festival, Helsinki

16.8.–1.9. Helsinki Festival

SEPTEMBER

SOCIAL MEDIA CAMPAIGN
Sustainability as a Lifestyle


INTERNATIONAL

8.9. International Literacy Day

17.9.– UN General Assembly

21.9. International Day of Peace

28.9.– World Athletics Championships, Qatar


FINLAND

2.–4.9. WTCF World Tourism Cities Federation Summit, Helsinki

5.–8.9. Sibelius Festival, Lahti

5.–15.9. Helsinki Design Week

7.–8.9. Tubecon, Helsinki

11.–13.9. World BioEconomy Forum, Kuusamo

24.–27.9. EAIE European Association for International Education’s annual conference, Helsinki

OCTOBER

SOCIAL MEDIA CAMPAIGN
Zero Waste


INTERNATIONAL

5.10. World Teachers’ Day

16.10. World Food Day

24.10. #TiFChat #ZeroWaste at 5 PM GMT @thisisFINLAND


FINLAND

3.–4.10. World Sauna Forum, Tampere

9.–10.10. Nordic Business Forum, Helsinki

17.10. Finnish Music Hall of Fame opens in Helsinki

23.–27.10. WOMEX, Tampere

NOVEMBER

SOCIAL MEDIA CAMPAIGN
Startups and Equality


INTERNATIONAL

16.11. International Day for Tolerance

20.11. Children’s Day

28.11. #TiFChat #Equality at 7 PM GMT @thisisFINLAND


FINLAND

21.–22.11. Slush, Helsinki

DECEMBER

SOCIAL MEDIA CAMPAIGN
AI – Santa’s Little Helper


INTERNATIONAL

9.12. International Anti-Corruption Day

10.12. Human Rights Day

12.12. #TiFChat #Equality at 5:30 PM GMT @thisisFINLAND

Finnish presidency of the European Union concludes


FINLAND

2.12. International Gender Equality Prize, Tampere

24.12. Santa Claus embarks on his annual journey from his home in Finnish Lapland

Theme Calendar 2019

The Finland Promotion Board theme calendar comprises all the country image work themes for the year 2019. The calendar will update as the plans for the Finnish presidency of the European Union progress.