Modern Finnish fashion was born during the heyday of Finnish design and architecture in the 1950s. Like Finnish design, Finnish fashion was practical, pared down and intended for everyday use rather than merely special occasions.
There may be only five million of us, but Finnish artists and businessmen and women have had a huge impact on the world. They have provided millions of people with uplifting experiences in the world of architecture, music, the visual arts, IT and communications.
To Finns, design is a way of tackling complex problems. The uses and applications of design have expanded and it now plays an increasingly important role in generating results. Design is a key, strategic element in the activities of the most successful Finnish companies.