Theme Calendar 2023

Key Elements from Finland’s Country Branding Strategy

Finland is known for embracing demanding challenges; when the situation looks impossible, we take action. In Finland, everyday life is the best in the world. Finland is an open, caring, innovative and well- functioning society, where competitiveness is built on high proficiency, sustainable development, and collaboration. Finland engages in international dialogue and seeks solutions through cooperation.

HIGHLIGHTS: The Infrastructure of Happiness

Finland is built on trust. This makes us resilient, and is a foundation for happiness. Since 2018, the World Happiness Report has ranked Finland the happiest country in the world. What is Finland’s secret? It’s the country’s infrastructure of happiness. Finnish society is built to allow happiness to thrive. People in Finland have the personal freedom to make decisions, to learn and grow, in surroundings that are safe and secure. For recreation, there is an abundance of unspoiled nature to discover.

At the heart of Finnish happiness is equality, which forms the key to a happy, well-functioning society. Everyone in Finland is free to fulfil their potential. Of course, there is more to the country than good governance and equal opportunity – Finland and its culture are also people, cities, dance, architecture and cuisine, not to mention more than three million saunas.

From digital innovation to future skills in education, culture, research and business, Finnish people are always looking for new ways to add to quality of life. To ensure future happiness, sustainable development is a necessary priority. Finland has focused its resources and expertise on producing climate solutions to help move the world in a better direction. The country’s long-standing experience in sustainability stems from a strong nature relationship. Finland is a strong advocate of democracy, good governance, human rights, equality, and sustainability. Finland contributes to the world and is eager to share its solutions with others to tackle common challenges. Change may seem inconceivable, but only until we act.