Key Elements from Finland’s Country Branding Strategy
Finland is known for embracing demanding challenges; when the situation looks impossible, we take action. In Finland, everyday life is the best in the world. Finland is an open, caring, innovative and well- functioning society, where competitiveness is built on high proficiency, sustainable development, and collaboration. Finland engages in international dialogue and seeks solutions through cooperation.
HIGHLIGHTS: The Infrastructure of Happiness
Finland is built on trust. This makes us resilient, and is a foundation for happiness. Since 2018, the World Happiness Report has ranked Finland the happiest country in the world. What is Finland’s secret? It’s the country’s infrastructure of happiness. Finnish society is built to allow happiness to thrive. People in Finland have the personal freedom to make decisions, to learn and grow, in surroundings that are safe and secure. For recreation, there is an abundance of unspoiled nature to discover.
At the heart of Finnish happiness is equality, which forms the key to a happy, well-functioning society. Everyone in Finland is free to fulfil their potential. Of course, there is more to the country than good governance and equal opportunity – Finland and its culture are also people, cities, dance, architecture and cuisine, not to mention more than three million saunas.
From digital innovation to future skills in education, culture, research and business, Finnish people are always looking for new ways to add to quality of life. To ensure future happiness, sustainable development is a necessary priority. Finland has focused its resources and expertise on producing climate solutions to help move the world in a better direction. The country’s long-standing experience in sustainability stems from a strong nature relationship. Finland is a strong advocate of democracy, good governance, human rights, equality, and sustainability. Finland contributes to the world and is eager to share its solutions with others to tackle common challenges. Change may seem inconceivable, but only until we act.
EVENT CALENDAR 2023
JANUARY
SOCIAL MEDIA CAMPAIGN
Space innovations
INTERNATIONAL
15.-20. Davos Dialogues, The World Economic Forum
24. International Day of Education
FINLAND
27.-28. Educa Fair of Teaching and Education
31.1.-5.2. Helsinki Documentary Film Festival
FEBRUARY
SOCIAL MEDIA CAMPAIGN
Freedom at Work
INTERNATIONAL
11. International Day of Women and Girls in Science
11. European 112 Day
21. International Mother Language Day
FINLAND
3. Alvar and Aino Aalto day, Day of Finnish Architecture and Design
5. Runeberg Day
MARCH
SOCIAL MEDIA CAMPAIGN
Active Citizens
INTERNATIONAL
20. International Day of Happiness
21. International Day of Forests
22. World Water Day
23. Nordic Day/Nordens Dag
FINLAND
8.-12. Tampere Film Festival
12.-26. Oulu Music Festival
13.-15. Gastro Helsinki
APRIL
SOCIAL MEDIA CAMPAIGN
Finland in Film
INTERNATIONAL
18. World Heritage Day/International Day for Monuments and Sites
22. Earth Day
FINLAND
MAY
SOCIAL MEDIA CAMPAIGN
Lessons on Food
INTERNATIONAL
9. Europe Day
9.-13. Eurovision Song Contest, Liverpool, United Kingdom
15. International Day of Families
17. International Day Against Homophobia, Transphobia and Biphobia
30.-31. The World Circular Economy Forum
FINLAND
JUNE
SOCIAL MEDIA CAMPAIGN
Quirky Culture
INTERNATIONAL
1.-2. The World Circular Economy Forum
18. Sustainable Gastronomy Day
FINLAND
14.-18. Midnight Sun Film Festival, Sodankylä
14.-20. Kuopio Dance Festival
24. Midsummer Day, Day of the Finnish Flag
27.-30. SuomiAreena Public Debate Forum(opens in a new tab), Pori
JULY
SOCIAL MEDIA CAMPAIGN
National Parks for All
FINLAND
7.-15. Pori Jazz Festival
10-15. Helsinki Cup Football Tournament
14.-15. Bättre Folk Festival, Hailuoto
26.-29. Maritime Festival, Kotka
AUGUST
SOCIAL MEDIA CAMPAIGN
Media Education
INTERNATIONAL
9. International Day of the World’s Indigenous Peoples
FINLAND
7.-13. Tampere Theatre Festival
9. Tove Jansson and Finnish Art Day
17. Night of the Arts, Helsinki;
17.8.-3.9. Helsinki Festival
SEPTEMBER
SOCIAL MEDIA CAMPAIGN
A Child’s Perspective
INTERNATIONAL
5.-19. UN General Assembly, New York
15. International Day of Democracy
21. International Day of Peace
FINLAND
8.-17. Helsinki Design Week
14.-24. Helsinki International Film Festival, Love & Anarchy
27-28. Nordic Business Forum, Helsinki
OCTOBER
SOCIAL MEDIA CAMPAIGN
Safety Nets
INTERNATIONAL
16. World Food Day
FINLAND
7.-11. Sibelius Festival, Lahti
VocalEspoo International Festival of Vocal Music
26.-29. Helsinki Book Fair and Wine and Food Fair, Helsinki
30.10.-3.11. Helsinki Education Week
NOVEMBER
SOCIAL MEDIA CAMPAIGN
ABCs of ICT
INTERNATIONAL
16. International Day for Tolerance
20. Children’s Day
FINLAND
6. Finnish Swedish Heritage Day
30.11.-1.12. Slush, Helsinki
DECEMBER
SOCIAL MEDIA CAMPAIGN
Advent Calendar
INTERNATIONAL
3. International Day of Persons with Disabilities
9. International Anti-Corruption Day
10. Human Rights Day
FINLAND
6. Independence Day of Finland
8. Jean Sibelius Day, Day of Finnish Music
24. Santa Claus embarks on his annual journey from his home in Finnish Lapland