Theme Calendar 2024

Key Elements from Finland’s Country Branding Strategy

Finland is known for embracing demanding challenges; when the situation looks impossible, we take action. In Finland, everyday life is the best in the world. Finland is an open, caring, innovative and well- functioning society, where competitiveness is built on high proficiency, sustainable development, and collaboration. Finland engages in international dialogue and seeks solutions through cooperation.

HIGHLIGHTS: The Infrastructure of Happiness

Since 2018, the World Happiness Report has ranked Finland the happiest
country in the world. What is Finland’s secret? It’s the country’s infrastructure
of happiness. Finnish society is constructed to allow happiness to thrive.
People in Finland have the personal freedom to make decisions, to learn
and grow, in surroundings that are safe and secure. Finland is built on trust.
This makes us resilient – and happy.

At the heart of Finnish happiness is equality, which forms the key to a
happy, well-functioning society. Everyone in Finland is free to fulfil their
potential. Of course, there is more to the country than good governance and
equal opportunity – Finland and its culture are also people, cities, festivals,
art, dance, architecture and cuisine, not to mention more than three million
saunas. And around it all, there is an abundance of easily accessible,
unspoiled nature to discover.

From digital innovation to future skills in education, culture, research and
business, Finnish people are always looking for new ways to add to quality of
life. To ensure future happiness, sustainable development is a necessary
priority. Finland has focused its resources and expertise on producing
climate solutions to help move the world in a better direction.
From social innovations to sustainable action, Finland is eager to share its
solutions with others to tackle common challenges.

EVENT CALENDAR 2024

JANUARY

SOCIAL MEDIA CAMPAIGN

Transforming Technologies


INTERNATIONAL

15.-19. Davos Dialogues, The World Economic Forum

24. International Day of Education


FINLAND

3.-7. Lux Helsinki

19.-21. Nordic Travel Fair

26.-27. Educa Fair of Teaching and Education

28. The Finnish presidential election, first round

30.1.-4.2. Helsinki Documentary Film Festival

FEBRUARY

SOCIAL MEDIA CAMPAIGN

Our Hidden Heroes


INTERNATIONAL

6. Sámi National Day

11. International Day of Women and Girls in Science

11. European 112 Day

21. International Mother Language Day


FINLAND

3. Alvar and Aino Aalto day, Day of Finnish Architecture and Design

5. Runeberg Day

11. The Finnish presidential
election, (possible) second round

28. Kalevala Day, Finnish Culture Day

MARCH

SOCIAL MEDIA CAMPAIGN

Wildlife in Finland


INTERNATIONAL

3. World Wildlife Day

8. International Women ́s Day

20. International Day of Happiness

21. International Day of Forests

22. World Water Day

23. Nordic Day/Nordens Dag


FINLAND

8.-10. Tampere Film Festival

12.-27. Oulu Music Festival

13.-15. Gastro Helsinki

19. Minna Canth’s Day, Day of Equality

APRIL

SOCIAL MEDIA CAMPAIGN

Skills for Wellbeing


INTERNATIONAL

7. World Health Day

18. World Heritage Day/International Day for Monuments and Sites

22. Earth Day


FINLAND

9. Mikael Agricola Day, Finnish Language Day

JUNE

SOCIAL MEDIA CAMPAIGN

Summer Sustainability


INTERNATIONAL

5. World Environment Day

6.-9. European Elections

8. World Oceans Day

18. Sustainable Gastronomy Day

20. World Refugee Day


FINLAND

6.-7. Arctic15 startup event

12.-16. Midnight Sun Film Festival, Sodankylä

12.-18. Kuopio Dance Festival

22. Midsummer Day, Day of the Finnish Flag

25.-28. SuomiAreena Public Debate Forum(opens in a new tab), Pori

29. Helsinki Pride

JULY

SOCIAL MEDIA CAMPAIGN

Culture Connections


INTERNATIONAL

26.7.-11.8. Paris 2024 Olympics, France


FINLAND

12.-20. Pori Jazz Festival

8.-13.. Helsinki Cup Football Tournament

24.-27. Maritime Festival, Kotka

TBA Bättre Folk Festival, Hailuoto

AUGUST

SOCIAL MEDIA CAMPAIGN

Fond of Forests


INTERNATIONAL

9. International Day of the World’s Indigenous Peoples

12. International Youth Day


FINLAND

5.-11. Tampere Theatre Festival

9. Tove Jansson and Finnish Art Day

9.-11. Flow festival

30.-31. Finland-Sweden Athletics International

31. Finnish Nature Day

TBA Night of the Arts, Helsinki

TBA Helsinki Festival

OCTOBER

SOCIAL MEDIA CAMPAIGN

Lifelong Learners


INTERNATIONAL

5. World Teacher’s Day

11. International Day of the Girl Child

16. World Food Day

24. United Nations Day


FINLAND

TBA Helsinki Horse show

TBA VocalEspoo International Festival of Vocal Music

TBA Helsinki Book Fair and Wine and Food Fair, Helsinki

TBA Sibelius Festival, Lahti

NOVEMBER

SOCIAL MEDIA CAMPAIGN

Cities in Action


INTERNATIONAL

26. International Day for Tolerance

20. Children’s Day


FINLAND

6. Finnish Swedish Heritage Day

1.-30. Slush startup event, Helsinki

TBA Helsinki Education Week

DECEMBER

SOCIAL MEDIA CAMPAIGN


INTERNATIONAL

3. International Day of Persons with Disabilities

9. International Anti-Corruption Day

10. Human Rights Day


FINLAND

6. Independence Day of Finland

8. Jean Sibelius Day, Day of Finnish Music

24. Santa Claus embarks on his annual journey from his home in Finnish Lapland

Theme Calendar 2024

The annual Finland Promotion Board Theme Calendar showcases Finland’s key strengths, highlights the year’s main themes and helps us find a common tone for our messages about Finland.

The calendar also lists Finnish and international events and important dates.

Finland is known for embracing demanding challenges; when the situation looks impossible, we are at our best. In Finland, everyday life is the best in the world. Finland is an open, inventive, caring and well-functioning society, where competitiveness is built on high proficiency, sustainable development, open-mindedness and collaboration. Finland engages in international dialogue and seeks solutions through cooperation.