More materials are added after this section.
Finland’s Country Brand Video
This is the video version of the Country Brand Strategy, describing how Finland makes happiness happen.
The pdf version of the strategy, composed by the Finland Promotion Board, can be accessed here.
Credits:
Music: Malmiwaara – Alkajainen
This is Finland Magazine/Sanoma Content Studio
FINFO/Ministry for Foreign Affairs/Otavamedia Oy
Finimalism — a project by Archinfo, Finnish Design Info and Fashion Finland
The Forest Republic of Finland/Finnish Forest Foundation/Intervisio Oy
Finnish Festival Experiences/Kerttu Penttilä and Vessi Hämäläinen
Innovate in the State of Happiness/Business Finland/Obeya/Refedo Oy
Daily Life in Every Season/©Helsinki Partners
This is Finland/Finland Promotion Board/Also Starring Oy
Downloads
Edited: 4.9.2026