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Finland’s Country Brand Strategy

The Country Brand Strategy is composed by the Finland Promotion Board.

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Download. File format COUNTRY BRAND STRATEGY (PDF) Download. File format COUNTRY BRAND STRATEGY (PPT) Download. File format COUNTRY BRAND VIDEO, VERTICAL (MP4) Download. File format COUNTRY BRAND VIDEO, HORIZONTAL (MP4)
Country brandstrategy

Edited: 6.5.2026

Related files

Theme Calendar 2020

Theme Calendar 2020

FOCUSING OUR MESSAGES The annual Finland Promotion Board Theme Calendar showcases Finland’s key strengths, highlights the year’s main themes and…

Download. PDF in English (.pdf) Download. PDF in Finnish (.pdf)

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Country brandResearch

Edited: 12.11.2020

More materials are added after this section.

Theme Calendar 2026
Theme Calendar 2026
Theme Calendar 2026

Theme Calendar 2026

Highlights from Finland’s story Finland is home to the happiest people in the world. They are supported to live meaningful…

Download. File format PDF

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Country brandResearch

Edited: 11.2.2026

More materials are added after this section.

Maakuvan vuosikatsaus 2023

Maakuvan vuosikatsaus 2023

Maakuvan vuosikatsaus kokoaa yhteen ajankohtaista tietoa Suomi-kuvasta ja Suomen sijoittumisesta kansainvälisissä vertailuissa. Maakuvan vuosikatsaus 2023 nostaa erityisteemoina esille osaajahoukuttelun mittaristot,…

Download. PDF in English (.pdf) Download. PDF in Finnish (.pdf)

Tagged in

Country brandResearch

Edited: 29.8.2023

More materials are added after this section.

Building the image of Finland – review of the country image work 2015–2016

Building the image of Finland – review of the country image work 2015–2016

The Finland Promotion Board, which directs and coordinates Finland’s country image work published the first review of the country…

Download. PDF in Download (.pdf) Download. PDF in Finnish (.pdf) Download. PDF in Swedish (.pdf)

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Country brandResearch

Edited: 15.7.2020

More materials are added after this section.

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