• Find materials for sharing
    • Finland in Stories
    • Finland in Images
    • Finland Works for Companies
    • Browse all Material
  • Background resources
    • Theme Calendar 2026
    • Research & Strategy
    • Suomi Finland Visual Identity
Skip to content
Finland Toolbox
  • Find materials for sharing
    • Finland in Stories
    • Finland in Images
    • Finland Works for Companies
    • Browse all Material
  • Background resources
    • Theme Calendar 2026
    • Research & Strategy
    • Suomi Finland Visual Identity

Finland’s Country Brand Strategy

The Country Brand Strategy is composed by the Finland Promotion Board.

Downloads

Download. File format COUNTRY BRAND STRATEGY (PDF) Download. File format COUNTRY BRAND STRATEGY (PPT) Download. File format COUNTRY BRAND VIDEO, VERTICAL (MP4) Download. File format COUNTRY BRAND VIDEO, HORIZONTAL (MP4)
Country brandstrategy

Edited: 9.9.2026

Related files

Building the image of Finland – review of the country image work 2015–2016

Building the image of Finland – review of the country image work 2015–2016

The Finland Promotion Board, which directs and coordinates Finland’s country image work published the first review of the country…

Download. PDF in Download (.pdf) Download. PDF in Finnish (.pdf) Download. PDF in Swedish (.pdf)

Tagged in

Country brandResearch

Edited: 15.7.2020

More materials are added after this section.

Suomi muiden silmin 2026
Suomi muiden silmin 2026
Suomi muiden silmin 2026

Suomi muiden silmin 2026

Suomi muiden silmin -julkaisu luo ajankohtaiskatsauksen siihen, mitä Suomesta maailmalla ajatellaan. Kansainvälisiä mielikuvatutkimuksia, mediaseurantaa ja Suomen ulkomaanedustustojen asiantuntemusta yhdistä…

Download. File format PDF

Tagged in

Country brandmediaResearch

Edited: 9.9.2026

More materials are added after this section.

Finland in the world media 2022

Finland in the world media 2022

The annual report provides an overview of the themes and content related to Finland that made headlines in the international…

Download. PDF in English (.pdf) Download. PDF in Finnish (.pdf)

Tagged in

Country brandmediaResearch

Edited: 9.9.2026

More materials are added after this section.

Maakuvan vuosikatsaus 2021

Maakuvan vuosikatsaus 2021

Maakuvan vuosikatsaus kokoaa yhteen ajankohtaista tietoa Suomi-kuvasta ja Suomen sijoittumisesta kansainvälisissä vertailuissa. Maakuvan vuosikatsaus 2021 nostaa erityisteemoina esille Maailman onnellisuusraportin…

Download. File format PDF

Tagged in

Country brandmediaResearch

Edited: 14.9.2026

More materials are added after this section.

Finland Toolbox
  • Team Finland sign-in
  • Terms of use
  • Accessibility statement
© 2026 Finland Toolbox Published by the Finland Promotion Board