Key Elements from Finland’s Country Branding Strategy
Finland is known for embracing demanding challenges; when the situation looks impossible, we take action. In Finland, everyday life is the best in the world. Finland is an open, caring, innovative and well- functioning society, where competitiveness is built on high proficiency, sustainable development, and collaboration. Finland engages in international dialogue and seeks solutions through cooperation.
HIGHLIGHTS: The Infrastructure of Happiness
Since 2018, the World Happiness Report has ranked Finland the happiest
country in the world. What is Finland’s secret? It’s the country’s infrastructure
of happiness. Finnish society is constructed to allow happiness to thrive.
People in Finland have the personal freedom to make decisions, to learn
and grow, in surroundings that are safe and secure. Finland is built on trust.
This makes us resilient – and happy.
At the heart of Finnish happiness is equality, which forms the key to a
happy, well-functioning society. Everyone in Finland is free to fulfil their
potential. Of course, there is more to the country than good governance and
equal opportunity – Finland and its culture are also people, cities, festivals,
art, dance, architecture and cuisine, not to mention more than three million
saunas. And around it all, there is an abundance of easily accessible,
unspoiled nature to discover.
From digital innovation to future skills in education, culture, research and
business, Finnish people are always looking for new ways to add to quality of
life. To ensure future happiness, sustainable development is a necessary
priority. Finland has focused its resources and expertise on producing
climate solutions to help move the world in a better direction.
From social innovations to sustainable action, Finland is eager to share its
solutions with others to tackle common challenges.
EVENT CALENDAR 2025
JANUARY
SOCIAL MEDIA CAMPAIGN
Transforming Technologies
INTERNATIONAL
15.-19. Davos Dialogues, The World Economic Forum
24. International Day of Education
FINLAND
3.-7. Lux Helsinki
19.-21. Nordic Travel Fair
26.-27. Educa Fair of Teaching and Education
28. The Finnish presidential election, first round
30.1.-4.2. Helsinki Documentary Film Festival
FEBRUARY
SOCIAL MEDIA CAMPAIGN
Our Hidden Heroes
INTERNATIONAL
11. International Day of Women and Girls in Science
11. European 112 Day
21. International Mother Language Day
FINLAND
3. Alvar and Aino Aalto day, Day of Finnish Architecture and Design
5. Runeberg Day
11. The Finnish presidential
election, (possible) second round
28. Kalevala Day, Finnish Culture Day
MARCH
SOCIAL MEDIA CAMPAIGN
Wildlife in Finland
INTERNATIONAL
20. International Day of Happiness
21. International Day of Forests
22. World Water Day
23. Nordic Day/Nordens Dag
FINLAND
8.-10. Tampere Film Festival
12.-27. Oulu Music Festival
13.-15. Gastro Helsinki
APRIL
SOCIAL MEDIA CAMPAIGN
Skills for Wellbeing
INTERNATIONAL
18. World Heritage Day/International Day for Monuments and Sites
22. Earth Day
FINLAND
MAY
SOCIAL MEDIA CAMPAIGN
A Place for Everyone
INTERNATIONAL
9. Europe Day
7.-11. Eurovision Song Contest, Liverpool, United Kingdom
15. International Day of Families
17. International Day Against Homophobia, Transphobia and Biphobia
TBA The World Circular Economy Forum
FINLAND
JUNE
SOCIAL MEDIA CAMPAIGN
Summer Sustainability
INTERNATIONAL
6.-9. European Elections
8. World Oceans Day
18. Sustainable Gastronomy Day
20. World Refugee Day
FINLAND
6.-7. Arctic15 startup event
12.-16. Midnight Sun Film Festival, Sodankylä
12.-18. Kuopio Dance Festival
22. Midsummer Day, Day of the Finnish Flag
25.-28. SuomiAreena Public Debate Forum(opens in a new tab), Pori
29. Helsinki Pride
JULY
SOCIAL MEDIA CAMPAIGN
Culture Connections
INTERNATIONAL
26.7.-11.8. Paris 2024 Olympics, France
FINLAND
12.-20. Pori Jazz Festival
8.-13.. Helsinki Cup Football Tournament
24.-27. Maritime Festival, Kotka
TBA Bättre Folk Festival, Hailuoto
AUGUST
SOCIAL MEDIA CAMPAIGN
Fond of Forests
INTERNATIONAL
9. International Day of the World’s Indigenous Peoples
FINLAND
5.-11. Tampere Theatre Festival
9. Tove Jansson and Finnish Art Day
9.-11. Flow festival
30.-31. Finland-Sweden Athletics International
31. Finnish Nature Day
TBA Night of the Arts, Helsinki
TBA Helsinki Festival
SEPTEMBER
SOCIAL MEDIA CAMPAIGN
Back to Work
INTERNATIONAL
10.-24. UN General Assembly, New York
15. International Day of Democracy
21. International Day of Peace
FINLAND
19.–29. Helsinki International Film Festival, Love & Anarchy
TBA Nordic Business Forum, Helsinki
OCTOBER
SOCIAL MEDIA CAMPAIGN
Lifelong Learners
INTERNATIONAL
11. International Day of the Girl Child
16. World Food Day
24. United Nations Day
FINLAND
TBA Helsinki Horse show
TBA VocalEspoo International Festival of Vocal Music
TBA Helsinki Book Fair and Wine and Food Fair, Helsinki
TBA Sibelius Festival, Lahti
NOVEMBER
SOCIAL MEDIA CAMPAIGN
Cities in Action
INTERNATIONAL
26. International Day for Tolerance
20. Children’s Day
FINLAND
6. Finnish Swedish Heritage Day
1.-30. Slush startup event, Helsinki
TBA Helsinki Education Week
DECEMBER
SOCIAL MEDIA CAMPAIGN
INTERNATIONAL
3. International Day of Persons with Disabilities
9. International Anti-Corruption Day
10. Human Rights Day
FINLAND
6. Independence Day of Finland
8. Jean Sibelius Day, Day of Finnish Music
24. Santa Claus embarks on his annual journey from his home in Finnish Lapland
