Building the image of Finland – review of the country image work 2015–2016

The Finland Promotion Board, which directs and coordinates Finland’s country image work published the first review of the country image work on 20 April 2017. The review is planned to be published biannually in the future.

Contents:

1. What is meant by country image work?
2. What sort of country image does Finland have?
3. Country image work today
4. Finland, the world’s best kept secret
5. Closing words