FOCUSING OUR MESSAGES
The annual Finland Promotion Board Theme Calendar showcases Finland’s key strengths, highlights the year’s main themes and helps us find a common tone for our messages about Finland.
The calendar also lists Finnish and international events and important dates.
Finland’s key strengths are: Education and Know-how; Nature and Sustainable Development; and Functionality and Wellbeing.
The main themes for 2022 are: Climate solutions, Nature Relationship, Equality, Good Governance, Digital Innovation and Future Skills.
HIGHLIGHTS
Finland is a nation of problem solvers. From digital innovation to future skills in education, research and business, Finns are always looking for new ways to add to the quality of everyday life. Our good governance and strong emphasis on equality ensure that everyone is included in this pursuit.
The Finnish people’s resilience and happiness, even in extraordinary times and difficult circumstances, is rooted in this tendency to trust each other and come together to find solutions that help everyone. Finland’s response to COVID-19 is an example of this.
Now Finland has focused its resources and know-how to producing world-changing climate solutions. Our long-standing experience in sustainability stems from our strong nature relationship. We are eager to share our ideas and solutions with others to tackle common challenges. It’s time to build a better future for everyone through scaling up innovation, and global co-creation.
EVENT CALENDAR 2022
JANUARY
SOCIAL MEDIA CAMPAIGN
Game Industry Expats
INTERNATIONAL
24. International Day of Education
FINLAND
23. County Elections
28.-29. Educa Fair of Teaching and
Education
31.1.-6.2. Helsinki Documentary Film Festival
FEBRUARY
SOCIAL MEDIA CAMPAIGN
Active Winter
INTERNATIONAL
4.-20. Winter Olympics, Beijing
11. International Day of Women
and Girls in Science
11. European 112 Day
21. International Mother Language
Day
FINLAND
3. Alvar and Aino Aalto day, Day of Finnish Architecture and Design
5. Runeberg Day
MARCH
SOCIAL MEDIA CAMPAIGN
Baby Box
INTERNATIONAL
4.-13. Paralympic Winter Games,
Beijing
20. International Day of Happiness
21. International Day of Forests
22. World Water Day
23. Nordic Day/Nordens Dag
FINLAND
9.-13. Tampere Film Festival
19. Minna Canth’s Day, Day of Equality
16.-18. Gastro Helsinki
16.-17. PacTec, FoodTec, PlastExpo, Nordic 2022
Music Festival, Oulu
APRIL
SOCIAL MEDIA CAMPAIGN
Environmental Education
INTERNATIONAL
22. Earth Day
FINLAND
6.-10. Tampere Biennale
MAY
SOCIAL MEDIA CAMPAIGN
Local Food
INTERNATIONAL
9. Europe Day
15. International Day of Families
17. International Day Against Homophobia, Transphobia and Biphobia
10.-14. The Eurovision Song Contest, Italy
FINLAND
1. Vappu, the Day of Finnish Labour
13.-29. Ice Hockey World
Championship, Tampere-Helsinki
18.-29. The 12th International Jean Sibelius Violin Competition
JUNE
SOCIAL MEDIA CAMPAIGN
Smart Cities
INTERNATIONAL
Davos Dialogues, The World Economic Forum
18. Sustainable Gastronomy Day
FINLAND
15.-19. Midnight Sun Film Festival, Sodankylä
15.-21. Kuopio Dance Festival
JULY
SOCIAL MEDIA CAMPAIGN
Work-life Balance
FINLAND
3.-9. Helsinki Cup Football Tournament
Bättre Folk Festival, Hailuoto
8.-16. Pori Jazz Festival
11.-15. SuomiAreena Public Debate Forum, Pori
27.-30. Maritime Festival, Kotka
AUGUST
SOCIAL MEDIA CAMPAIGN
Educating Educators
INTERNATIONAL
9. International Day of the World’s Indigenous Peoples
FINLAND
1.-7. Tampere Theatre Festival
9. Tove Jansson and Finnish Art Day
19.8. Night of the Arts, Helsinki
Espoo Cinè International Film Festival, Espoo
31.8.-4.9. Sibelius Festival, Lahti
SEPTEMBER
SOCIAL MEDIA CAMPAIGN
Autumn Colors & Climate Solutions
INTERNATIONAL
15. International Day of Democracy
13.-27. UN General Assembly, New York
21. International Day of Peace
FINLAND
International Jean Sibelius Conference, Hämeenlinna
8.-18. Helsinki Design Week
15.-25. Helsinki International Film Festival, Love & Anarchy
20.-21. Nordic Business Forum, Helsinki
24.9.-1.10. VocalEspoo International Festival of Vocal Music
OCTOBER
SOCIAL MEDIA CAMPAIGN
Sauna & Health
INTERNATIONAL
16. World Food Day
FINLAND
27.-30. Helsinki Book Fair and Wine and Food Fair, Helsinki
NOVEMBER
SOCIAL MEDIA CAMPAIGN
Digital Innovations
INTERNATIONAL
16. International Day for Tolerance
20. Children’s Day
21.11.-18.12. FIFA World Cup, Qatar
FINLAND
6. Finnish Swedish Heritage Day
17.-18. Slush, Helsinki
DECEMBER
SOCIAL MEDIA CAMPAIGN
Advent Calendar
INTERNATIONAL
3. International Day of Persons with Disabilites
6.-8. World Circular Economy Forum
9. International Anti-Corruption Day
10. Human Rights Day
FINLAND
6. Independence Day of Finland
8. Jean Sibelius Day, Day of Finnish Music
24. Santa Claus embarks on his annual journey from his home in Finnish Lapland
