FINLAND PROMOTION BOARD THEME CALENDAR 2021

FOCUSING OUR MESSAGES

The annual Finland Promotion Board Theme Calendar showcases Finland’s key strengths, highlights the year’s main themes and helps us find a common tone for our messages about Finland.

The calendar also lists Finnish and international events and important dates.

Finland’s key strengths are: Education and Know-how; Nature and Sustainable Development; and Functionality and Wellbeing.

The main themes for 2021 are: Climate solutions, Nature Relationship, Equality, Good Governance, Smart Health and Future Skills.

Highlights

Covid-19 has affected people’s lives around the globe and created a need for new innovations in education and health tech. Finland is a forerunner in digitalisation and strives to create solutions that work all over the world.

Finland seeks to find climate solutions through education, research and
innovation in cooperation with various societal actors, both domestically
and internationally.

Good governance and equality form the basis of an inclusive society,
generating wellbeing and happiness.

event calendar 2021

FEBRUARY

SOCIAL MEDIA CAMPAIGN

Active Winter


INTERNATIONAL


6. Sámi National Day

11. International Day of Women
and Girls in Science

11. European 112 Day

21. International Mother Language
Day


FINLAND

5. Runeberg Day

22.-28. Lux Helsinki

28. Kalevala Day, Finnish Culture
Day

MARCH

SOCIAL MEDIA CAMPAIGN

Future skills


INTERNATIONAL

Site under construction, more dates will be added in January 2021


FINLAND

APRIL

SOCIAL MEDIA CAMPAIGN

Nature for All


INTERNATIONAL


FINLAND

MAY

SOCIAL MEDIA CAMPAIGN

Living the Arctic


INTERNATIONAL


FINLAND

JUNE

SOCIAL MEDIA CAMPAIGN

A Happy Hän


INTERNATIONAL


FINLAND

JULY

SOCIAL MEDIA CAMPAIGN

A Home in Finland


INTERNATIONAL


FINLAND

AUGUST

SOCIAL MEDIA CAMPAIGN

The Finnish Code


INTERNATIONAL


FINLAND

SEPTEMBER

SOCIAL MEDIA CAMPAIGN

Urban food


INTERNATIONAL


FINLAND

OCTOBER

SOCIAL MEDIA CAMPAIGN

Circular economy


INTERNATIONAL


FINLAND

NOVEMBER

SOCIAL MEDIA CAMPAIGN

Startingup


INTERNATIONAL


FINLAND

DECEMBER

SOCIAL MEDIA CAMPAIGN

Climate Innovations


INTERNATIONAL


FINLAND

Calendar front page showing main themes for the year 2021

Theme Calendar 2021

The annual Finland Promotion Board Theme Calendar showcases Finland’s key strengths, highlights the year’s main themes and helps us find a common tone for our messages about Finland.

The calendar also lists Finnish and international events and important dates.

Finland is known for embracing demanding challenges; when the situation looks impossible, we are at our best. In Finland, everyday life is the best in the world. Finland is an open, inventive, caring and well-functioning society, where competitiveness is built on high proficiency, sustainable development, open-mindedness and collaboration. Finland engages in international dialogue and seeks solutions through cooperation.

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Edited: 21.1.2021