FINLAND PROMOTION BOARD THEME CALENDAR 2021

FOCUSING OUR MESSAGES

The annual Finland Promotion Board Theme Calendar showcases Finland’s key strengths, highlights the year’s main themes and helps us find a common tone for our messages about Finland.

The calendar also lists Finnish and international events and important dates.

Finland’s key strengths are: Education and Know-how; Nature and Sustainable Development; and Functionality and Wellbeing.

The main themes for 2021 are: Climate solutions, Nature Relationship, Equality, Good Governance, Smart Health and Future Skills.

Highlights

Covid-19 has affected people’s lives around the globe and created a need for new innovations in education and health tech. Finland is a forerunner in digitalisation and strives to create solutions that work all over the world.

Finland seeks to find climate solutions through education, research and
innovation in cooperation with various societal actors, both domestically
and internationally.

Good governance and equality form the basis of an inclusive society,
generating wellbeing and happiness.

event calendar 2021

FEBRUARY

SOCIAL MEDIA CAMPAIGN

Active Winter #Activewinter


INTERNATIONAL


6. Sámi National Day

11. International Day of Women
and Girls in Science

11. European 112 Day

21. International Mother Language
Day


FINLAND

5. Runeberg Day

28. Kalevala Day, Finnish Culture
Day

APRIL

SOCIAL MEDIA CAMPAIGN

Nature for All


INTERNATIONAL

7. World Health Day

22. Earth Day


FINLAND

9. Mikael Agricola Day,  Finnish Language Day

JUNE

SOCIAL MEDIA CAMPAIGN

A Happy Hän


INTERNATIONAL

5. World Enviroment Day

8. World Oceans Day

15. International Day of Families

11.6-11.7. UEFA EURO 2021

18. Sustainable Gastronomy Day

20. World Refugee Day


FINLAND

13. Municipal Elections

7.6.-25.8. Finlayson Art Area, Tampere

12.6.-26.9. Helsinki Biennial 2021, Vallisaari

16.-20.6. Midnight Sun Film Festival, Sodankylä

16.-22.6. Kuopio Dance Festival

17.-19.6. Sideways Festival, Helsinki

26. Midsummer Day, Day of the Finnish Flag

JULY

SOCIAL MEDIA CAMPAIGN

A Home in Finland


INTERNATIONAL

23.7-8.8. Tokyo 2020 Olympics, Japan


FINLAND

2.-4. Tuska Open Air Metal Festival, Helsinki

12.-17.7. Helsinki Cup Football Tournament

16.-17.7. Bättre Folk Festival, Hailuoto

2.-31.7. Savonlinna Opera Festival

9.-17.7. Pori Jazz Festival

12.-16.7. SuomiAreena Public Debate Forum, Pori

AUGUST

SOCIAL MEDIA CAMPAIGN

The Finnish Code


INTERNATIONAL

9. International Day of the World’s Indigenous Peoples

12. International Youth Day

23.8-6.9. Tokyo 2020 Paralympics, Japan


FINLAND

2.-8. Tampere Theatre Festival

6.-7. WKND Festival, Helsinki

9. Tove Jansson and Finnish Art Day

13-15. Flow Festival, Helsinki

19. Night of the Arts, Helsinki

19.8-5.9. Helsinki Festival

28. Finnish Nature Day

23.-29.8. Espoo Cinè International Film Festival, Espoo

OCTOBER

SOCIAL MEDIA CAMPAIGN

Circular economy


INTERNATIONAL

Election of the Human Rights Council for 2022-2024, Finland is a candidate.

1.10-31.3.2022 Expo 2020, Dubai, UAE

31. National Day of Finland, Expo 2020

5. World Teacher’s Day

16. World Food Day

24. United Nations Day


FINLAND

Sibelius Festival, Lahti

VocalEspoo International Festival of Vocal Music

6. – 7.10. FinnBuild goes Real Estate and Real Estate Fair, Helsinki

28.-31. Helsinki Book Fair and Wine and Food Fair, Helsinki

29.-30. Nordic Business Forum, Helsinki

NOVEMBER

SOCIAL MEDIA CAMPAIGN

Startingup


INTERNATIONAL

16. International Day for Tolerance

20. Children’s Day


FINLAND

6. Finnish Swedish Heritage Day

Slush, Helsinki

2.-6.11. Helsinki Education Week

DECEMBER

SOCIAL MEDIA CAMPAIGN

Climate Innovations


INTERNATIONAL

3. International Day of Persons with Disabilites

9. International Anti-Corruption Day

10. Human Rights Day


FINLAND

6. Independence Day of Finland

8. Jean Sibelius Day, Day of Finnish Music

24. Santa Claus embarks on his annual journey from his home in Finnish Lapland

Calendar front page showing main themes for the year 2021

Theme Calendar 2021

The annual Finland Promotion Board Theme Calendar showcases Finland’s key strengths, highlights the year’s main themes and helps us find a common tone for our messages about Finland.

The calendar also lists Finnish and international events and important dates.

Finland is known for embracing demanding challenges; when the situation looks impossible, we are at our best. In Finland, everyday life is the best in the world. Finland is an open, inventive, caring and well-functioning society, where competitiveness is built on high proficiency, sustainable development, open-mindedness and collaboration. Finland engages in international dialogue and seeks solutions through cooperation.

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Edited: 1.4.2021