Theme Calendar 2023

Key Elements from Finland’s Country Branding Strategy

Finland is known for embracing demanding challenges; when the situation looks impossible, we take action. In Finland, everyday life is the best in the world. Finland is an open, caring, innovative and well- functioning society, where competitiveness is built on high proficiency, sustainable development, and collaboration. Finland engages in international dialogue and seeks solutions through cooperation.

HIGHLIGHTS: The Infrastructure of Happiness

Finland is built on trust. This makes us resilient, and is a foundation for happiness. Since 2018, the World Happiness Report has ranked Finland the happiest country in the world. What is Finland’s secret? It’s the country’s infrastructure of happiness. Finnish society is built to allow happiness to thrive. People in Finland have the personal freedom to make decisions, to learn and grow, in surroundings that are safe and secure. For recreation, there is an abundance of unspoiled nature to discover.

At the heart of Finnish happiness is equality, which forms the key to a happy, well-functioning society. Everyone in Finland is free to fulfil their potential. Of course, there is more to the country than good governance and equal opportunity – Finland and its culture are also people, cities, dance, architecture and cuisine, not to mention more than three million saunas.

From digital innovation to future skills in education, culture, research and business, Finnish people are always looking for new ways to add to quality of life. To ensure future happiness, sustainable development is a necessary priority. Finland has focused its resources and expertise on producing climate solutions to help move the world in a better direction. The country’s long-standing experience in sustainability stems from a strong nature relationship. Finland is a strong advocate of democracy, good governance, human rights, equality, and sustainability. Finland contributes to the world and is eager to share its solutions with others to tackle common challenges. Change may seem inconceivable, but only until we act.

EVENT CALENDAR 2023

JANUARY

SOCIAL MEDIA CAMPAIGN

Space innovations


INTERNATIONAL

15.-20. Davos Dialogues, The World Economic Forum
24. International Day of Education


FINLAND

27.-28. Educa Fair of Teaching and Education

31.1.-5.2. Helsinki Documentary Film Festival

FEBRUARY

SOCIAL MEDIA CAMPAIGN

Freedom at Work


INTERNATIONAL

6. Sámi National Day

11. International Day of Women and Girls in Science

11. European 112 Day

21. International Mother

Language Day


FINLAND

3. Alvar and Aino Aalto day, Day of Finnish Architecture and Design

5. Runeberg Day

28. Kalevala Day, Finnish Culture Day

MARCH

SOCIAL MEDIA CAMPAIGN

Active Citizens


INTERNATIONAL

3. World Wildlife Day

8. International Women ́s Day

20. International Day of Happiness

21. International Day of Forests

22. World Water Day

23. Nordic Day/Nordens Dag


FINLAND

8.-12. Tampere Film Festival

12.-26. Oulu Music Festival

13.-15. Gastro Helsinki

19. Minna Canth’s Day, Day of Equality

APRIL

SOCIAL MEDIA CAMPAIGN

Finland in Film


INTERNATIONAL

7. World Health Day

18. Word Heritage Day/International Day for Monuments and Sites

22. Earth Day


FINLAND

2. Parliamentary Elections

9. Mikael Agricola Day, Finnish Language Day

MAY

SOCIAL MEDIA CAMPAIGN

Lessons on Food


INTERNATIONAL

3. World Press Freedom Day

9. Europe Day

15. International Day of Families

17. International Day Against Homophobia, Transphobia and Biphobia The Eurovision Song Contest, United Kingdom


FINLAND

1. Vappu, the Day of Finnish Labour

14. Mothers Day in Finland

The 13th International Jean Sibelius Violin Competition

JUNE

SOCIAL MEDIA CAMPAIGN

Quirky Culture


INTERNATIONAL

5. World Environment Day

8. World Oceans Day

18. Sustainable Gastronomy Day

20. World Refugee Day


FINLAND

14.-18. Midnight Sun Film Festival, Sodankylä

14.-20. Kuopio Dance Festival

24. Midsummer Day, Day of the Finnish Flag

JULY

SOCIAL MEDIA CAMPAIGN

National Parks for All


FINLAND

10-15. Helsinki Cup Football Tournament

10.-14. SuomiAreena Public Debate Forum, Pori

26.-29. Maritime Festival, Kotka Bättre Folk Festival, Hailuoto Pori Jazz Festival

AUGUST

SOCIAL MEDIA CAMPAIGN

Media Education


INTERNATIONAL

9. International Day of the World’s Indigenous Peoples

12. International Youth Day


FINLAND

7.-13. Tampere Theatre Festival

9. Tove Jansson and Finnish Art Day

28. Finnish Nature Day Night of the Arts, Helsinki Helsinki Festival

SEPTEMBER

SOCIAL MEDIA CAMPAIGN

A Child’s Perspective


INTERNATIONAL

8. International Literacy Day

12.-30. UN General Assembly, New York

15. International Day of Democracy

21. International Day of Peace

26. European Day of Languages


FINLAND

4. National Finnish Food Day

Helsinki Design Week

Nordic Business Forum, Helsinki

Helsinki International Film Festival, Love & Anarchy

OCTOBER

SOCIAL MEDIA CAMPAIGN

Safety Nets


INTERNATIONAL

5. World Teacher’s Day

16. World Food Day

24. United Nations Day World Circular Economy Forum


FINLAND

Sibelius Festival, Lahti

VocalEspoo International Festival of Vocal Music

Helsinki Book Fair and Wine and Food Fair, Helsinki

NOVEMBER

SOCIAL MEDIA CAMPAIGN

ABCs of ICT


INTERNATIONAL

16. International Day for Tolerance

20. Children’s Day


FINLAND

6. Finnish Swedish Heritage Day Slush, Helsinki
Helsinki Education Week

DECEMBER

SOCIAL MEDIA CAMPAIGN

Advent Calendar


INTERNATIONAL

3. International Day of Persons with Disabilities

9. International Anti-Corruption Day

10. Human Rights Day


FINLAND

6. Independence Day of Finland

8. Jean Sibelius Day, Day of Finnish Music

24. Santa Claus embarks on his annual journey from his home in Finnish Lapland

Theme Calendar 2023

Edited: 22.9.2022