To Finns, design is a way of tackling complex problems. The uses and applications of design have expanded and it now plays an increasingly important role in generating results. Design is a key, strategic element in the activities of the most successful Finnish companies.
The water supply system in Finland is robust, reliable and cost-effective. It functions 24 hours a day, 7 days a week even when there is a power cut. The water system is so good that even Finns take it for granted.