FOCUSING OUR MESSAGES
The annual Finland Promotion Board Theme Calendar showcases Finland’s key strengths, highlights the year’s main themes and helps us find a common tone for our messages about Finland.
The calendar also lists Finnish and international events and important dates.
Finland’s key strengths are: Education and Know-how; Nature and Sustainable Development; and Functionality and Wellbeing.
The main themes for 2021 are: Climate solutions, Nature Relationship, Equality, Good Governance, Smart Health and Future Skills.
Highlights
Covid-19 has affected people’s lives around the globe and created a need for new innovations in education and health tech. Finland is a forerunner in digitalisation and strives to create solutions that work all over the world.
Finland seeks to find climate solutions through education, research and
innovation in cooperation with various societal actors, both domestically
and internationally.
Good governance and equality form the basis of an inclusive society,
generating wellbeing and happiness.
event calendar 2021
JANUARY
SOCIAL MEDIA CAMPAIGN
Kids’ innovations #kidsinnovations
INTERNATIONAL
25.–29. Davos Dialogues, The World Economic Forum, Online
24. International Day of Education
FINLAND
Finnish Presidency of the Nordic Council of Ministers 2021
Finland as the Chair of the
Freedom Online Coalition
FEBRUARY
SOCIAL MEDIA CAMPAIGN
Active Winter #Activewinter
INTERNATIONAL
11. International Day of Women
and Girls in Science
11. European 112 Day
21. International Mother Language
Day
FINLAND
5. Runeberg Day
MARCH
SOCIAL MEDIA CAMPAIGN
Future skills #futureskills
INTERNATIONAL
20. International Day of Happiness
21. International Day of Forests
22. World Water Day
FINLAND
MAY
SOCIAL MEDIA CAMPAIGN
Living the Arctic #livingtheartctic
INTERNATIONAL
9. Europe Day
15. International Day of Families
17. International Day Against Homophobia, Transphobia and Biphobia
22. The Eurovision Song Contest, Rotterdam, the Netherlands
FINLAND
JUNE
SOCIAL MEDIA CAMPAIGN
A Happy Hän
INTERNATIONAL
15. International Day of Families
11.6-11.7. UEFA EURO 2021
18. Sustainable Gastronomy Day
FINLAND
7.6.-25.8. Finlayson Art Area, Tampere
12.6.-26.9. Helsinki Biennial 2021, Vallisaari
16.-20.6. Midnight Sun Film Festival, Sodankylä
16.-22.6. Kuopio Dance Festival
JULY
SOCIAL MEDIA CAMPAIGN
A Home in Finland
INTERNATIONAL
23.7-8.8. Tokyo 2020 Olympics, Japan
FINLAND
12.-17.7. Helsinki Cup Football Tournament
16.-17.7. Bättre Folk Festival, Hailuoto
9.-17.7. Pori Jazz Festival
12.-16.7. SuomiAreena Public Debate Forum, Pori
AUGUST
SOCIAL MEDIA CAMPAIGN
The Finnish Code
INTERNATIONAL
9. International Day of the World’s Indigenous Peoples
23.8-6.9. Tokyo 2020 Paralympics, Japan
FINLAND
2.-8. Tampere Theatre Festival
6.-7. WKND Festival, Helsinki
9. Tove Jansson and Finnish Art Day
19. Night of the Arts, Helsinki
19.8-5.9. Helsinki Festival
SEPTEMBER
SOCIAL MEDIA CAMPAIGN
Urban food
INTERNATIONAL
13.-15.9. World Circular Economy Forum, Toronto
15. International Day of Democracy
14.-30. UN General Assembly, New York
21. International Day of Peace
FINLAND
International Jean Sibelius Conference, Hämeenlinna
World BioEconomy Forum, Ruka
16.-26.9. Helsinki International Film Festival, Love & Anarchy
OCTOBER
SOCIAL MEDIA CAMPAIGN
Circular economy
INTERNATIONAL
Election of the Human Rights Council for 2022-2024, Finland is a candidate.
1.10-31.3.2022 Expo 2020, Dubai, UAE
31. National Day of Finland, Expo 2020
16. World Food Day
FINLAND
Sibelius Festival, Lahti
VocalEspoo International Festival of Vocal Music
6. – 7.10. FinnBuild goes Real Estate and Real Estate Fair, Helsinki
28.-31. Helsinki Book Fair and Wine and Food Fair, Helsinki
29.-30. Nordic Business Forum, Helsinki
NOVEMBER
SOCIAL MEDIA CAMPAIGN
Startingup
INTERNATIONAL
16. International Day for Tolerance
20. Children’s Day
FINLAND
6. Finnish Swedish Heritage Day
Slush, Helsinki
2.-6.11. Helsinki Education Week
DECEMBER
SOCIAL MEDIA CAMPAIGN
Climate Innovations
INTERNATIONAL
3. International Day of Persons with Disabilites
9. International Anti-Corruption Day
10. Human Rights Day
FINLAND
6. Independence Day of Finland
8. Jean Sibelius Day, Day of Finnish Music
24. Santa Claus embarks on his annual journey from his home in Finnish Lapland
