FOCUSING OUR MESSAGES
The annual Finland Promotion Board Theme Calendar showcases Finland’s key strengths, highlights the year’s main themes and helps us find a common tone for our messages about Finland.
The calendar also lists Finnish and international events and important dates.
Finland’s key strengths are: Education and Know-how; Nature and Sustainable Development; and Functionality and Wellbeing.
The main themes for 2020 are: Circular Economy; Nature Relationship; the Arctic; Good Governance; Smart Health; and Future Skills.
HÄN
Finland believes in equality and knows the value of doing things together. Aiming at an equal start and equal opportunities for all is a proven recipe for success.
Equality, transparency and trust build happiness, and are the foundations of an inclusive society. Finland believes that an open dialogue and working together are the ways to change things for the better.
These themes and other stories from the heart of Finnish society are presented through Hän, the inclusive Finnish personal pronoun that stands for equal opportunity.
Hän was introduced to the world in 2019 and the story continues in 2020.
Learn more about Hän here. Browse all Hän materials on Finland Toolbox.
event calendar 2020
JANUARY
SOCIAL MEDIA CAMPAIGN
INTERNATIONAL
21.–24.1. World Economic Forum, Davos, Switzerland
FINLAND
4.–8.1. Lux Helsinki
24–25.1. Educa Fair of Teaching and Education, Helsinki
MARCH
SOCIAL MEDIA CAMPAIGN
INTERNATIONAL
3.3. World Wildlife Day
8.3. International Women’s Day
20.3. International Day of Happiness
21.3. International Day of Forests
22.3. World Water Day
MAY
SOCIAL MEDIA CAMPAIGN
INTERNATIONAL
9.5. Europe Day
15.5. International Day of Families
17.5. International Day Against Homophobia, Transphobia and Biphobia
FINLAND
8.5. Touko Laaksonen’s (Tom of Finland) 100th Birthday
JUNE
SOCIAL MEDIA CAMPAIGN
INTERNATIONAL
8.6. World Oceans Day
18.6. Sustainable Gastronomy Day
20.6. World Refugee Day
AUGUST
SOCIAL MEDIA CAMPAIGN
INTERNATIONAL
9.8. International Day of the World’s Indigenous Peoples
12.8. International Youth Day
FINLAND
SEPTEMBER
SOCIAL MEDIA CAMPAIGN
INTERNATIONAL
8.9. International Literacy Day
15.9. International Day of Democracy
15.9.– UN General Assembly
21.9. International Day of Peace
29.9– World Circular Economy Forum, Virtual conference
FINLAND
4.9. National Finnish Food Day
3.–13.9. Helsinki Design Week
7.–9.9. International Jean Sibelius Conference, Hämeenlinna
7.–9.9. HIMSS & Health 2.0 European Conference 2020, Helsinki/Online
9.–11.9. World BioEconomy Forum, Kuusamo/Online
17.–27.9. Helsinki International Film Festival – Love & Anarchy
OCTOBER
SOCIAL MEDIA CAMPAIGN
INTERNATIONAL
5.10. World Teachers’ Day
11.10. International Day of the Girl Child
16.10. World Food Day
24.10. United Nations Day
FINLAND
15.–18.10. Sibelius Festival, Lahti
NOVEMBER
SOCIAL MEDIA CAMPAIGN
Finnish Startups Saving the World
INTERNATIONAL
16.11. International Day for Tolerance
20.11. World Children’s Day
FINLAND
Helsinki Education Week
DECEMBER
SOCIAL MEDIA CAMPAIGN
Circular Economy Advent Calendar
INTERNATIONAL
3.12. International Day of Persons with Disabilites
9.12. International Anti-Corruption Day
10.12. Human Rights Day
FINLAND
20.12. Väinö Linna’s (author of “The Unknown Soldier”) 100th birthday
24.12. Santa Claus embarks on his annual journey from his home in Finnish Lapland
