FINLAND PROMOTION BOARD THEME CALENDAR 2020

FOCUSING OUR MESSAGES

The annual Finland Promotion Board Theme Calendar showcases Finland’s key strengths, highlights the year’s main themes and helps us find a common tone for our messages about Finland.

The calendar also lists Finnish and international events and important dates.

Finland’s key strengths are: Education and Know-how; Nature and Sustainable Development; and Functionality and Wellbeing.

The main themes for 2020 are: Circular Economy; Nature Relationship; the Arctic; Good Governance; Smart Health; and Future Skills.

HÄN

Finland believes in equality and knows the value of doing things together. Aiming at an equal start and equal opportunities for all is a proven recipe for success.

Equality, transparency and trust build happiness, and are the foundations of an inclusive society. Finland believes that an open dialogue and working together are the ways to change things for the better.

These themes and other stories from the heart of Finnish society are presented through Hän, the inclusive Finnish personal pronoun that stands for equal opportunity.

Hän was introduced to the world in 2019 and the story continues in 2020.

Learn more about Hän here. Browse all Hän materials on Finland Toolbox.

event calendar 2020

JANUARY

SOCIAL MEDIA CAMPAIGN

Finnish Innovations


INTERNATIONAL

21.–24.1. World Economic Forum, Davos, Switzerland


FINLAND

4.–8.1. Lux Helsinki

24–25.1. Educa Fair of Teaching and Education, Helsinki

FEBRUARY

SOCIAL MEDIA CAMPAIGN

Active Winter


INTERNATIONAL

11.2. International Day of Women and Girls in Science

21.2. International Mother Language Day

MARCH

SOCIAL MEDIA CAMPAIGN

Future Skills


INTERNATIONAL

3.3. World Wildlife Day

8.3. International Women’s Day

20.3. International Day of Happiness

21.3. International Day of Forests

22.3. World Water Day

APRIL

SOCIAL MEDIA CAMPAIGN

Clean Water for All


INTERNATIONAL

7.4. World Health Day

MAY

SOCIAL MEDIA CAMPAIGN

Arctic Culture


INTERNATIONAL

3.5. World Press Freedom Day

9.5. Europe Day

15.5. International Day of Families

17.5. International Day Against Homophobia, Transphobia and Biphobia


FINLAND

8.5. Touko Laaksonen’s (Tom of Finland) 100th Birthday

JUNE

SOCIAL MEDIA CAMPAIGN

Equal Health


INTERNATIONAL

5.6. World Environment Day

8.6. World Oceans Day

18.6. Sustainable Gastronomy Day

20.6. World Refugee Day

JULY

SOCIAL MEDIA CAMPAIGN

A Home in Finland


AUGUST

SOCIAL MEDIA CAMPAIGN

A Pupil’s Perspective


INTERNATIONAL

9.8. International Day of the World’s Indigenous Peoples

12.8. International Youth Day


FINLAND

7.–8.8. Weekend Festival, Helsinki

9.8. Tove Jansson’s day and day of Finnish art

SEPTEMBER

SOCIAL MEDIA CAMPAIGN

Seasonal Food


INTERNATIONAL

8.9. International Literacy Day

15.9. International Day of Democracy

15.9.– UN General Assembly

21.9. International Day of Peace

29.9– World Circular Economy Forum, Virtual conference


FINLAND

4.9. National Finnish Food Day

3.–13.9. Helsinki Design Week

7.–9.9. International Jean Sibelius Conference, Hämeenlinna

7.–9.9. HIMSS & Health 2.0 European Conference 2020, Helsinki

9.–11.9. World BioEconomy Forum, Kuusamo

17.–27.9. Helsinki International Film Festival – Love & Anarchy

OCTOBER

SOCIAL MEDIA CAMPAIGN

Circular Economy Q&A with Finland


INTERNATIONAL

5.10. World Teachers’ Day

16.10. World Food Day

24.10. United Nations Day


FINLAND

7.–9.10. FinnBuild and Cyber Security Nordic Fairs, Helsinki

15.–18.9. Sibelius Festival, Lahti

19.–25.9. VocalEspoo International Festival of Vocal Music

23–24.10. Nordic Business Forum, Helsinki

NOVEMBER

SOCIAL MEDIA CAMPAIGN

Finnish Startups Saving the World


INTERNATIONAL

16.11. International Day for Tolerance

20.11. World Children’s Day


FINLAND

Helsinki Education Week

DECEMBER

SOCIAL MEDIA CAMPAIGN

Circular Economy Advent Calendar


INTERNATIONAL

3.12. International Day of Persons with Disabilites

9.12. International Anti-Corruption Day

10.12. Human Rights Day


FINLAND

20.12. Väinö Linna’s (author of “The Unknown Soldier”) 100th birthday

24.12. Santa Claus embarks on his annual journey from his home in Finnish Lapland

Theme Calendar 2020

The annual Finland Promotion Board Theme Calendar showcases Finland’s key strengths, highlights the year’s main themes and helps us find a common tone for our messages about Finland.

The calendar also lists Finnish and international events and important dates.

Finland is known for embracing demanding challenges; when the situation looks impossible, we are at our best. In Finland, everyday life is the best in the world. Finland is an open, inventive, caring and well-functioning society, where competitiveness is built on high proficiency, sustainable development, open-mindedness and collaboration. Finland engages in international dialogue and seeks solutions through cooperation.