FINLAND PROMOTION BOARD THEME CALENDAR 2020

FOCUSING OUR MESSAGES

The annual Finland Promotion Board Theme Calendar showcases Finland’s key strengths, highlights the year’s main themes and helps us find a common tone for our messages about Finland.

The calendar also lists Finnish and international events and important dates.

Finland’s key strengths are: Education and Know-how; Nature and Sustainable Development; and Functionality and Wellbeing.

The main themes for 2020 are: Circular Economy; Nature Relationship; the Arctic; Good Governance; Smart Health; and Future Skills.

HÄN

Finland believes in equality and knows the value of doing things together. Aiming at an equal start and equal opportunities for all is a proven recipe for success.

Equality, transparency and trust build happiness, and are the foundations of an inclusive society. Finland believes that an open dialogue and working together are the ways to change things for the better.

These themes and other stories from the heart of Finnish society are presented through Hän, the inclusive Finnish personal pronoun that stands for equal opportunity.

Hän was introduced to the world in 2019 and the story continues in 2020.

Learn more about Hän here. Browse all Hän materials on Finland Toolbox.

JANUARY

SOCIAL MEDIA CAMPAIGN
Finnish Innovations


INTERNATIONAL

21.–24.1. World Economic Forum, Davos, Switzerland


FINLAND

4.–8.1. Lux Helsinki

24–25.1. Educa Fair of Teaching and Education, Helsinki

FEBRUARY

SOCIAL MEDIA CAMPAIGN
Active Winter


INTERNATIONAL

11.2. International Day of Women and Girls in Science

21.2. International Mother Language Day

MARCH

SOCIAL MEDIA CAMPAIGN
Future Skills


INTERNATIONAL

3.3. World Wildlife Day

8.3. International Women’s Day

20.3. International Day of Happiness

21.3. International Day of Forests

22.3. World Water Day

APRIL

SOCIAL MEDIA CAMPAIGN
Clean Water for All


INTERNATIONAL

7.4. World Health Day

MAY

SOCIAL MEDIA CAMPAIGN
Arctic Culture


INTERNATIONAL

3.5. World Press Freedom Day

9.5. Europe Day

15.5. International Day of Families

17.5. International Day Against Homophobia, Transphobia and Biphobia


FINLAND

4.–7.5. Children First – Designing Sustainable Early Childhood Conference, Helsinki

8.5. Touko Laaksonen’s (Tom of Finland) 100th Birthday

26.–28.5. HIMSS & Health 2.0 European Conference 2020, Helsinki

JUNE

SOCIAL MEDIA CAMPAIGN
Equal Health


INTERNATIONAL

5.6. World Environment Day

8.6. World Oceans Day

12.6. UEFA European Football Championships

18.6. Sustainable Gastronomy Day

20.6. World Refugee Day


FINLAND

10.–12.6. Learning Futures – Futures of Learning, Helsinki

12.6.– Helsinki Biennial 2020, Vallisaari

28.–30.6. Tuska Open Air Metal Festival, Helsinki

JULY

SOCIAL MEDIA CAMPAIGN
A Home in Finland


INTERNATIONAL

24.7. 2020 Summer Olympics Opening Ceremony, Tokyo, Japan


FINLAND

3.7.– Savonlinna Opera Festival

10–18.7. Pori Jazz Festival

13.–17.7. SuomiAreena public debate forum, Pori

AUGUST

SOCIAL MEDIA CAMPAIGN
A Pupil’s Perspective


INTERNATIONAL

9.8. International Day of the World’s Indigenous Peoples

12.8. International Youth Day

25.9. 2020 Summer Paralympics Opening Ceremony, Tokyo, Japan


FINLAND

3.–9.8. Tampere Theatre Festival

7.–8.8. Weekend Festival, Helsinki

14.–16.8. Flow Festival, Helsinki

20.8.– Helsinki Festival

SEPTEMBER

SOCIAL MEDIA CAMPAIGN
Seasonal Food


INTERNATIONAL

8.9. International Literacy Day

15.9. International Day of Democracy

15.9.– UN General Assembly

21.9. International Day of Peace

22.9.– Beijing Design Week (Helsinki is the Guest City), China

29.9– World Circular Economy Forum, Toronto, Canada


FINLAND

4.9. National Finnish Food Day

3.–13.9. Helsinki Design Week

7.–9.9. International Jean Sibelius Conference, Hämeenlinna

9.–11.9. World BioEconomy Forum, Kuusamo

17.–27.9. Helsinki International Film Festival – Love & Anarchy

OCTOBER

SOCIAL MEDIA CAMPAIGN
Circular Economy Q&A with Finland


INTERNATIONAL

5.10. World Teachers’ Day

16.10. World Food Day

20.10. Expo 2020 opens, Dubai, UAE

24.10. United Nations Day


FINLAND

7.–9.10. FinnBuild and Cyber Security Nordic Fairs, Helsinki

15.–18.9. Sibelius Festival, Lahti

19.–25.9. VocalEspoo International Festival of Vocal Music

23–24.10. Nordic Business Forum, Helsinki

NOVEMBER

SOCIAL MEDIA CAMPAIGN
Finnish Startups Saving the World


INTERNATIONAL

16.11. International Day for Tolerance

20.11. World Children’s Day

20.11. Expo 2020 Finland’s National Day, Dubai, UAE


FINLAND

19.–20.11. Slush, Helsinki

Helsinki Education Week

DECEMBER

SOCIAL MEDIA CAMPAIGN
Circular Economy Advent Calendar


INTERNATIONAL

3.12. International Day of Persons with Disabilites

9.12. International Anti-Corruption Day

10.12. Human Rights Day


FINLAND

20.12. Väinö Linna’s (author of “The Unknown Soldier”) 100th birthday

24.12. Santa Claus embarks on his annual journey from his home in Finnish Lapland

Theme Calendar 2020

The annual Finland Promotion Board Theme Calendar showcases Finland’s key strengths, highlights the year’s main themes and helps us find a common tone for our messages about Finland.

The calendar also lists Finnish and international events and important dates.